Sometimes just searching for you company name or category for your business just isn't enough. Especially if you are a new business or you have only recently had your website uploaded to the internet. In most cases this can be remedied by some standard techniques by your web developer or SEO specialist.
SEO (Search Engine Optimisation) and PPC (Pay-Per-Click) are modern methods to gain higher standing on many of the most popular search engines on the internet. This competitive world of online business and advertising, just having a website does not simply mean it will be found easily, as it will need to be promoted using different methods.
The term SEO refers to an organic online marking approach for your website, but it is something you will need to continue with in an effective manner, to see true positive long-term results. Where as PPC is an instant method to gain front page positions for your desired search engine, like Google. But this comes at a cost (per click) and sometimes depending on you market sector or the type of key search terms you are targeting this can be expensive. Also when you cease PPC advertising, your advertisement listing will disappear.
One current method that is reasonably simple to set up and effective in promoting your business online is "Google Places" with the use of Google Maps. It's relatively straight forward, even if you have just a general understanding of computers and the internet you should be able to set up a simple profile on Google Places or alternatively get your web developer to help you with getting this up and running for your business.
First you will need to log-in and setup a Google places profile, then follow the on-screen instructions to complete the online form, along with a link to your website and your contact information. At this point you will also be permitted to upload a selection of photos, these should reflect your products, services or your premises.
SEO (Search Engine Optimisation) and PPC (Pay-Per-Click) are modern methods to gain higher standing on many of the most popular search engines on the internet. This competitive world of online business and advertising, just having a website does not simply mean it will be found easily, as it will need to be promoted using different methods.
The term SEO refers to an organic online marking approach for your website, but it is something you will need to continue with in an effective manner, to see true positive long-term results. Where as PPC is an instant method to gain front page positions for your desired search engine, like Google. But this comes at a cost (per click) and sometimes depending on you market sector or the type of key search terms you are targeting this can be expensive. Also when you cease PPC advertising, your advertisement listing will disappear.
One current method that is reasonably simple to set up and effective in promoting your business online is "Google Places" with the use of Google Maps. It's relatively straight forward, even if you have just a general understanding of computers and the internet you should be able to set up a simple profile on Google Places or alternatively get your web developer to help you with getting this up and running for your business.
First you will need to log-in and setup a Google places profile, then follow the on-screen instructions to complete the online form, along with a link to your website and your contact information. At this point you will also be permitted to upload a selection of photos, these should reflect your products, services or your premises.
Once you have submitted your information you will have to wait for a verification code to activate your Google places listing. This is usually sent through to you in the form of a postcard from Google, with your unique activation code. Once entered your unique activation code, your business Google listing will be live and visible on the Google search engine for all to see.
Your Google maps listings can be accessed on a number of devices such as; a personal computer, a tablet or even handheld devices like a smart-phone, this means people can find you even when they are on the move.
Gregory Greene is writing on behalf of Accord Group, the Accord Group for the best choice in market leading specialist Advertising Agencies. Use Accord for all your media and marketing requirements.
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